eBay

For more than 25 years, ebay has defined a new era of commerce through the art of connection-placing people at the heart of the experience.

...The result was a revolutionary brand system that is redefining a new era of connection.

With eBay implementing its new brand, it was imperative that it worked across all channels and was consistent at every touchpoint.

This meant creating a number of guidelines and style guides that would guide not only the creative team but also the eBay marketing team.

As the Senior Designer, it was my job to ensure that this new direction was implemented by the rest of the team giving direction and guidance where needed to make sure the transition was as smooth as possible.

* The below projects were all done in tandem with my team of designers (visual, UX, motion, etc.), writers, and developers. My role was to provide creative direction, conceptual thinking, strategy, and leadership.

Along with the guidelines we delivered 200 campaigns in seven languages monthly to eBay’s huge 170 million customer base.