Logo_Surfline
Forecast ReDesign - iOS

The purpose of this redesign is to offer a smoother user experience, provide more dependable forecast data, and present a more polished visual style. These improvements aim to create a platform that feels both approachable and trustworthy for everyone—from casual surf fans checking conditions to experienced surfers planning their next session.

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Background

The existing surf forecast app struggled with a combination of usability problems, a short forecast range, and inconsistent accuracy that made it difficult for users to plan with confidence. The main challenge in the redesign was to significantly extend the forecast period to 16 days and ensure data reliability, all while creating an interface that remained simple, intuitive, and effortless to use.

Objectives

This redesign is dedicated to building a truly best-in-class Know Before You Go experience by addressing current limitations, ensuring continuity for our 160k premium subscribers, and setting the groundwork for a future that is far more tailored, insightful, and action-oriented.

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