A closer look at
your website — and where
it could work harder.
Thanks for sharing everything ahead of today, Prashant. The goal of this session is simple: to understand how your website is currently working for your clients, and find the clearest opportunities to help more people complete a purchase online. You don't need any technical knowledge — just share what you know, and we'll take it from there.
Two types of visitor. Two very different journeys.
Your website serves two groups of people who are in completely different situations when they arrive. Most websites try to speak to both at once — and end up doing neither well. This is often the first thing we'll look at together.
The reorder journey
These clients know you. They've been measured in person. They trust the quality. For them, the website just needs to get out of the way — and make reordering as fast and effortless as possible.
The first-time journey
These visitors found you online and have never met a Senszio tailor. They need to understand what you do, feel confident about the fit, and trust that spending £1,000+ online is the right decision.
What we'll cover together.
Walk through the website
We'll look at the key pages a client would see — the homepage, the style builder, and the checkout — and I'll share observations as we go.
Understand your clients' experience
I'll ask you some questions about what your clients tell you, where they tend to get stuck, and what they ask most often. You know your clients better than anyone.
Identify the biggest opportunities
Based on what we see and what you share, I'll outline the changes most likely to help more visitors complete a purchase — prioritised in the right order.
Agree on next steps
We'll discuss what working together looks like: what I'd do, in what order, and what your developer would need to implement each change.
A few questions to think about.
If you've thought about any of these before the call, great. If not, we'll work through them together. There are no right or wrong answers — I just want to understand your business and your clients.
What you'll receive.
Based on our conversation, I'll put together a clear, prioritised list of recommendations. Everything will be specific, actionable, and ready for your developer to build from.
Every recommendation names the exact page or moment in the journey where the change needs to happen.
Each change is tied to a real problem your clients are facing — not a best practice for its own sake.
Changes are ranked by effort so you and your developer can pick up the quick wins first.
A realistic sense of the improvement you can expect to see from each change — not a guarantee, but an informed estimate.
Good website improvements don't happen overnight — but the right changes, made in the right order, compound quickly. The first month is about understanding and setting a baseline. By month two, you'll already start to see the results of the early changes.
Conversion & UX Consultant
hello@iamennis.com
